Paid advertising analytics
Signal
Signal is a private web application for analyzing paid advertising campaigns. It reads campaign structure and daily performance from a connected Meta Ads account and helps answer what is working, what is not, and where optimization is needed. A read-only Google Ads integration is planned.
Signal is a private tool used by its owner for their own advertising accounts. It is not a public service and is not offered to other users.
Campaign performance in one place
Campaign, ad set and ad performance synced from Meta Ads into one consistent model: spend, impressions, clicks, results and cost per result. Google Ads support is planned.
Trends and drill-down
Compare periods, follow daily trends, and drill from an account down to individual campaigns, ad sets and ads.
Where to look next
Flags campaigns and ads that need attention, with the evidence behind each finding and caveats when the data is too thin to support a conclusion.
Read-only by design
Signal only reads reporting data from the ad platforms. It does not create, edit, pause or delete campaigns, budgets, billing or users.
Planned Google Ads access
Signal does not connect to Google Ads yet. When the integration is released, it will connect with Google OAuth, using the Google Ads API scope (https://www.googleapis.com/auth/adwords) granted by the owner's own Google account, and will use that access only to list the accounts the owner can reach and to run read-only reporting queries. How that data will be handled is described in the Privacy Policy.